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• Swan: your new SEO tool for website migration!

  Swan matches the URLs of your old website with the new one, lets you validate, then checks the redirects before and after go-live. SEO migration without code.

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• Contact us

  A question, a support request or a quote: write to us.

• Pricing : find what you need for your project

  Find all the pricing information on Swan: credits cost, use of credits...

• Roadmap of upcoming Swan features

  Swan is a new tool, in beta, to migrate your websites without losing your SEO: discover the roadmap of upcoming features.

• Swan features: discover what makes up the SEO migration tool

  Discover all the features of your SEO migration tool: data acquisition, URL matching, .htaccess...

Blog categories

• Blog
• Planning the migration

  Planning, budgeting and steering a website migration without losing traffic. Method, schedule, team and mistakes to avoid.

• Redirects

  Building the redirect plan and putting it live on Apache, nginx, WordPress or Magento. The rules, their pitfalls and how to check them.

• Changing CMS

  Moving from PrestaShop, Wix, Shopify or a static HTML site to another CMS while keeping your rankings. Step-by-step procedures, tools and checkpoints.

• Content and data

  Auditing, backing up and carrying over a site’s content and data before a redesign. Semantic analysis, duplicate content and Google Analytics.

• Links and authority

  Keeping the authority earned through backlinks and internal linking during a migration. PageRank, link analysis tools and redirecting inbound links.

• Security and HTTPS

  Switching to HTTPS, checking that a site is secure and cleaning up the index after a hack, without losing rankings.

Articles

Planning the migration

• Doing a website migration with ChatGPT: a false good idea?

  Find out in this article how to carry out a website migration even more easily than with ChatGPT, thanks to unique features such as semantic analysis, smart redirects and automatic reporting.

• Complete SEO migration guide: strategies, risks and solutions with Swan.tools

  Discover the ultimate guide to SEO migration: the best strategies, the potential risks and how to overcome them with Swan.tools. Learn to plan, run and optimise your website migration for lasting SEO success.

• Website redesign cost: quote, items and price ranges

  How much does a website redesign cost? The items in a quote, what makes the price vary, ballpark figures by type of site and a detailed sample quote.

• Main SEO problems after a website redesign and how to solve them

  Discover the main SEO problems after a website redesign and how to fix them. Learn how to avoid a drop in traffic and preserve your online credibility.

• Website redesign and SEO: the method

  Website redesign: audit the current site, protect the URLs that matter and their links, prepare the redirect plan and monitor indexing after go-live.

• The ultimate SEO website redesign checklist: 16 essential points!

  Are you sure you have checked everything in your website redesign project? Discover our free guide to secure your migration!

• Preparation phase of a website migration: the steps

  Preparing a website migration: framing, backup, URL inventory, baseline measurements, audit, SEO specifications, redirect plan and test environment.

• Types of website migration: technical, editorial, design, brand

  Hosting, CMS, HTTPS, domain name, content, design, brand, merging sites: the types of website migration, their level of risk, and how to set the scope of yours.

• How much does an SEO website migration cost?

  A website migration project can be expensive if you do not rely on the right professionals. A closer look at the question.

• Website migration: definition, steps and risks

  Website migration: what the operation covers, its steps, its risks for search rankings, its cost, and where to go deeper on each point.

• Why migrate a website: the good reasons

  Outdated design, a slow or non-mobile site, an end-of-life CMS, HTTPS, merging sites, a rebrand: the reasons that justify migrating a website, and those that are not enough.

• Website migration: the mistakes to avoid

  Redirects to the home page, forgotten URLs, an indexed staging site, an abandoned old domain, a project started too late: the mistakes that make a website migration fail, and how to avoid them.

• How to put together the team in charge of a website redesign?

  If you want to improve the traffic of your platform, you need to redesign your website. This project must be led by professionals in the field, in particular a qualified team.

• How to migrate several websites by merging them correctly?

  If your company runs several websites, merging them makes them easier to manage. Here is some useful advice on how to do it properly.

• Avoid user dissatisfaction during a website migration

  Who would want to lose customers instantly? To avoid it, you must keep up with web trends and therefore migrate your website if yours has gone out of fashion.

• How to migrate a site's content after a website migration?

  If you plan to migrate your website to a better-performing one, you also need to plan the content migration. So how do you migrate a site's content after a migration?

• How to migrate a website's design?

  Times change constantly, and so do web design trends. If you feel your design looks dated, it is time to migrate it. Here are some useful tips to do so.

• How to migrate a website after an acquisition or rebranding?

  Have you just acquired a website and want to rebrand it? Here are the steps to follow to carry out your migration project successfully.

• Writing the specifications for a website redesign

  Writing the specifications for a website redesign is an essential step to enable all the project stakeholders to bring it to a successful conclusion.

• Why redesign your website? Reasons and signs

  Dated design, slow or poorly mobile-friendly site, limiting CMS, changed offer, falling traffic: the signs that justify a website redesign, and those that do not.

• SEO migration: is it necessary to renew the old domain name?

  Is it necessary, after a website redirection, to renew the domain name of your old site? Here is our answer.

• SEO migration plan: when to achieve it?

  Are you are planning an SEO redesign and migration of your website? We can help you implement your project.

Redirects

• WordPress redirects: how to set them up?
• Redirecting PDFs for SEO: the complete guide

  Find out how redirecting PDFs protects your SEO: when to redirect your files, how to spot the ones that generate traffic and how to check your redirects.

• Should you set up 301 redirects for images on Google Images?

  During a migration or a page redirect, should you redirect the images too? Which questions should you ask yourself? We explain it all!

• How to help Google take a redirect plan into account?
• How to redirect a WordPress or other website with and without www?

  Redirect rules to put your site on www or without www, with the redirects to place in the vhost or .htaccess.

• How long should you keep 301 redirects after a migration

  After a migration, people often wonder how long a redirect should be kept in place. The answer is in this article.

• How to set up SEO URL redirects in Shopify?

  Setting up redirects in Shopify may seem complicated at first glance, which is why we have prepared a simple tutorial here.

• How to set up redirects in Magento?

  Discover three methods for setting up redirects in Magento: the .htaccess file, the vhost and the back office.

• Matching each old URL to its new page by semantic similarity

  To suggest redirects, Swan compares the text of each page of the old site with the pages of the staging site and ranks the candidates by score.

• How to build an SEO redirect plan easily?

  The redirect plan is an essential step in a website migration: it sends visitors to the new address of your platform. A closer look at the question.

• Risks of web migrations: the consequences of poorly done redirects

  A web redirect that is not carried out, or carried out badly, leads to the loss of your SEO gains. How do you avoid the risks?

• .htaccess or vhost: where to place your website redirection plan?

  You have finished preparing your SEO redirection plan. All you have to do now is put it on your website. But where? We answer this question.

• URLs to be redirected in the Google Search Console: where to find them?

  Need to do URL redirections but can't find them in the Google Search Console? We help you find them!

Changing CMS

• PrestaShop to Shopify migration: the complete guide

  Discover the essential steps of a PrestaShop to Shopify migration. Move your e-commerce store smoothly with our complete guide.

• E-commerce migration: how to determine the URLs to redirect with Swan.tools

  Find out how to determine the URLs to redirect when migrating your e-commerce website with Swan.tools, for an optimised SEO transition.

• How to migrate from Shopify to WooCommerce?

  If you want to migrate your web platform to WooCommerce, here are some useful tips for doing so.

• How to change CMS during a website migration?

  Want to migrate your site to add new features, make it responsive or change its design? Here is how to change CMS during a website migration.

• WooCommerce to Magento migration: products, URLs and WordPress content

  Moving from WooCommerce to Magento: variable products, /product/ and /product-category/ URLs, WordPress blog and pages, customer accounts and extensions.

• Migrating from Wix to WordPress: export, URLs and redirects

  Leaving Wix for WordPress: recover the blog through the RSS feed, the pages and images, the shop, keep the domain and redirect the Wix URLs.

• How to manage the technical migration of a website?

  The technical migration of a website is an essential step for any company that wants to win new customers. How should this migration be managed?

• Migrating a static HTML site to WordPress without losing URLs

  Moving from a static HTML site to WordPress: list the files, keep or redirect the .html addresses, import and clean up the content.

• Migrating to Magento: catalogue, URLs and redirects

  Moving to Magento from any platform: catalogue model, URL structure and suffixes, rewrites and redirects, extensions to replace.

• Moving a WordPress site to a new host without losing rankings

  Moving a WordPress site to a new host or server: files, database, DNS switch, HTTPS, and the SEO checks to run before and after.

• PrestaShop to Magento migration: combinations, URLs and customers

  Moving from PrestaShop to Magento: combinations and features, IDs in PrestaShop URLs, multistore, customer accounts and modules to replace.

Content and data

• SEO semantic analysis of a website before migration: the method

  Map a website's topics and queries, spot the pages competing with each other, and decide which to keep, differentiate or merge before the migration.

• Migrating editorial content during an SEO migration

  Site migration: move pages and articles without losing formatting, SEO metadata, internal links or rankings.

• Migrating products, customers and orders in an e-commerce redesign

  Changing e-commerce platform: migrate the catalogue, customer accounts and order history, and keep product URLs.

• Data migration during a website redesign: the method

  Data migration in a website redesign: what to migrate, the five-step method and how it ties in with the redirect plan.

• Back up Analytics and Search Console data before a migration

  Before a website migration: export Google Analytics 4 and Search Console data, set data retention, enable BigQuery and prepare the before and after comparison.

• Export a MySQL database with mysqldump, phpMyAdmin or cPanel before a migration

  How to export and check a website's database: phpMyAdmin, cPanel, mysqldump on the command line, rsync and automated services, then a restore test.

• What to back up before a website migration: the complete list

  Files, database, configuration, redirects, content, Analytics and Search Console data, access: everything to set aside before migrating a website.

• Why add canonical tags to a website?

  Canonical tags tell Google which URL to index when several pages display the same content. Why and how to use them on your website.

• Why check a website for duplicate content?

  Duplicate content costs you visibility in Google: check that your texts are neither copied elsewhere nor duplicated on your own site. Here are the tools.

• Semrush: analysing your content before a site migration

  Which Semrush tools to use to analyse a site's content before a migration: organic research, site audit, position tracking, backlinks, and their limits.

• Content audit: the step-by-step method before a redesign

  The method of a content audit in six steps: scope, URL inventory, data per page, evaluation, page-by-page decision and action plan for the redesign.

• Before a migration: which content to keep, which to rework

  Before migrating a site, read each page's positions in Search Console to decide which content to keep as is, rework, merge or remove.

Links and authority

• What is the link between PageRank and website migration?

  URL changes, redirects, backlinks, internal links: how a website migration affects PageRank, and the best practices to keep it.

• Why backlinks matter during a website migration

  Popularity, referral traffic, page discovery: what links bring to a site and what a badly redirected migration makes them lose.

• How to use SEObserver to analyse your backlinks?

  Before starting your website redesign or migrating a page, a backlink analysis is essential. Online tools such as SEObserver are available to do it.

• Internal PageRank and linking: keeping them during a migration

  How internal PageRank flows through internal links, what a migration does to your linking, and how to preserve it before, during and after go-live.

• Majestic and Swan: importing linked pages into your redirect plan

  Export from Majestic the pages of your site that receive links, import them into Swan and check that each one has its redirect before and after the migration.

• Backlink tools for a migration: Search Console, Ahrefs, Majestic

  Search Console, Majestic, Ahrefs, Semrush, SEObserver: compare backlink tools and export the pages that receive links for your redirect plan.

• Optimise your SEO migration with Ahrefs - The ultimate guide to a successful transition

  Use the power of Ahrefs data to ensure a flawless SEO migration. Find out how to leverage in-depth analysis for a strategic, efficient transition of your site. Enter the era of smart SEO migrations!

• Website migration: keeping links, mentions and listings

  Inbound links, mentions, business profile, directories, social networks, structured data: the popularity signals outside your site to preserve during a migration.

• Website migration: backlinks redirection

  Why redirect its backlinks during a website migration? What are the impacts and uses for SEO?

Security and HTTPS

• How to get spam URLs deindexed after a website hack?
• Moving to the HTTPS protocol: procedure and redirects

  Move a site to HTTPS without losing rankings: certificate, internal links, a single-hop 301 with or without www, rule order, tests.

• How to identify a secure website?

  It is important to browse on a secure website when you go online, so that your personal data is not used by malicious platforms.

Legal information

• Data use policy

  Data processed by Swan, purposes, recipients, retention periods, cookies and how to exercise your rights.

• General terms and conditions of sale

  Terms of sale for Swan credits: business customers, prices, payment, twelve-month validity, invoices and liability.

• Legal notice

  Publisher, publication director, hosting provider and intellectual property of the Swan.tools website and service.

• Terms and conditions of use

  Rules for using the Swan service: account, crawled websites, Search Console connection, your data and its limits.