Website migration: be careful not to generate visitor dissatisfaction

Website migration is one of the procedures to follow after technological developments or a change of business activity. A redirect system is therefore an asset for preserving a company's reputation. In addition, new marketing strategies are more effective once the site has been migrated.

For most e-commerce sites, the risks of carrying out a website migration must be kept in mind, because they can be fatal and generate negative reactions. This brings the risk of losing customers instantly. Moreover, a dissatisfied online customer may complain.

The way your potential customers feel when they use your website is the most crucial part of a website migration. If you do not take the time to make it fast and user-friendly, they will probably look for the site of someone who did, in particular your direct competitor. Here are a few things to consider when migrating your site:

You need to realise that your website is the face of your company. It takes users only 50 milliseconds to form a first impression of your website. If their first opinion is not positive enough, they will not buy from your online shop or visit you in person.

48% of users said that the overall design of a website is the main factor determining the trust they place in a brand. If you want customers to see you as the best in your industry, your website after the migration must reflect that.

Take the first step towards a faster, more user-friendly website. With our tool, migration becomes a simple and effective step towards optimising your online presence.

Speed is one of the most important elements to consider. Any loading time above two seconds is too long for users.

One way to increase speed and make your site more readable is to avoid clutter. Create content that is organised and divided into scannable sections. Use appropriate navigation that makes moving from one page to another easy.

Another important consideration is optimising your website for every device. Almost all of your visitors have a mobile phone, a market you could be missing out on if you have not already made your website mobile-friendly.

Websites with a poor user experience do not just frustrate potential customers. They also have a negative impact on your SEO, which reduces the likelihood of people seeing your page. In fact, 75% of Google users never go beyond the first page of search results.

A poor user experience also discourages people who would otherwise have bought something or spent more time browsing your content. Nobody wants to stay on a website that is hard to use or visually unappealing. If your site analytics show that users leave the platform quickly, consider a migration. To find out more, discover the procedures for migrating a website's visual design in our dedicated article "The procedure for migrating a website's visual design"

Do not forget that your users' opinions matter a great deal, whether for the brand itself, for search engines such as Google or for your future customers. Do not hesitate to get in touch with them to understand their needs precisely, so that they stay loyal to you.

Seize the opportunity to reinvent your online presence with ease and efficiency. Our tool offers a turnkey solution for a smooth migration, letting you focus on what you do best: satisfying your customers.

Dissatisfied customers are hard to win back, unless the new site brings a new marketing vision. Angry consumers could spread a negative opinion about the site and could even damage the company's image. It is therefore more than necessary for every manager to adopt a better online sales strategy to avoid losing these prospects.

Launching a new site without having redirected the old one is a time bomb for users. A method of raising awareness beforehand can therefore be seen as a solution to avoid frustrating them further. Otherwise they may click on the wrong button, which will logically lead them to competing sites. The result is a loss or a decrease in the number of customers.

So once the old site is switched off, the new one should offer more, and even better, than the old one. However, to ensure the legitimacy of the new site, passing on the old one's signals can help search engines such as Google grant the new one the quality it needs. That way, the time spent working on the first site will not be wasted.

Fundamentally, it is advisable to inform a site's customers first about a possible web innovation. Then, these migration set-up instructions must be followed to the letter in order to drive away customer dissatisfaction. Otherwise, users are left to understand that satisfaction is not always easy for companies. However, it should be in everyone's interest. Note that a migration is essential to serve you and give you even more enjoyment. Moreover, renewing a site would be beneficial for everyone.

To keep your potential users and customers loyal, do not hesitate to offer them new features and small gifts, promotional offers, shares on social networks, loyalty points, easy-to-use tools, and so on. This will automatically erase your negative points with users and set you apart from your competitors even more. If users are satisfied, so is Google.

Do not let technical constraints limit the potential of your website. Take advantage of our website migration expertise to ensure a smooth and effective transition, guaranteeing that your site stays at the forefront of innovation and customer satisfaction.

• The complete guide to SEO migration