How to migrate from PrestaShop to Shopify
Today, efficiency and simplicity are the watchwords when running an online store. That is why many online shops are moving from PrestaShop to Shopify, known for its…
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WordPress redirects: the key to a high-performing, optimised website
Redirects have become an essential tool for maintaining the integrity and effectiveness of your WordPress website. Whether you are changing a URL, updating the content of a page, switching CMS, or…
Redirecting your PDF files: how to optimise your SEO?
There is one aspect that is often overlooked during a migration, or even throughout the life of a site, yet is crucial to your digital strategy: redirecting PDF files. Whether to update…
301 redirects for images on Google Images: are they useful?
You have decided to redirect a page of your website to new content, and a question arises: should you redirect the images on that page, especially those indexed by Google Images? The answer…
ChatGPT vs Swan.tools for a high-quality website migration.
When facing the challenge of a website migration, choosing the right tool is crucial. In a world where digital content reigns supreme, a successful website migration is the key to keeping your…
The link between PageRank and website migration
A migration changes the addresses through which PageRank flows. How redirects pass it on, and the best practices to avoid losing any.
Semantic analysis of a website before its migration: the method
A migration is the time to decide what the new website will contain. A semantic analysis of the old website, carried out beforehand, tells you which pages to keep, differentiate or merge, and how to link them. Here is the method in five steps.
Migrating editorial content: protecting SEO during a migration
Pages, articles, metadata, internal links: migrating editorial content decides what Google will find on the new site. The pitfalls, the priorities, and why to do it before the redirect plan.
E-commerce data migration: products, customers and orders in a redesign
Changing e-commerce platform means moving a catalogue, customer accounts and years of orders. What to migrate, the pitfalls specific to e-commerce, and the order that keeps risk down.
Data migration in a website redesign: the method
A redesign is not just a new look: everything the old site has built up must move to the new one. What to migrate, in what order, and why the migration shapes the redirect plan.
SEO migration: the complete guide
A website migration is a crucial process, often dreaded by SEO professionals for its potential impact on rankings. However, with proper planning and execution, the…
Why backlinks matter during a website migration
Links from other sites carry part of the popularity of your pages. A migration changes their addresses: without a redirect, these links lead to errors and their value is lost. What is at stake, and how to keep it.