Building the redirect plan and putting it live on Apache, nginx, WordPress or Magento. The rules, their pitfalls and how to check them.
Redirects have become an essential tool for maintaining the integrity and effectiveness of your WordPress website. Whether you are changing a URL, updating the content of a page, switching CMS, or…
There is one aspect that is often overlooked during a migration, or even throughout the life of a site, yet is crucial to your digital strategy: redirecting PDF files. Whether to update…
You have decided to redirect a page of your website to new content, and a question arises: should you redirect the images on that page, especially those indexed by Google Images? The answer…
Unfortunately, building a redirect plan with Swan (or without it, we are not savages) is not the end of the ordeal that a website migration project is. I regularly receive…
A website can be reached with and without the www at the start of the domain name. Choosing one or the other on a new domain name will have no impact on SEO, but it is important not to leave both…
You have migrated the URLs or the domain name of your website and, some time later, during a maintenance phase, you or someone on your team asks this recurring question: "…
Shopify étant un outil en SAAS, vous n'avez par définition pas accès au code source du backend (uniquement celui du thème) et encore moins accès aux fichier de paramétrage du serveur (.htaccess ou vhost). Pour prendre en…
Whenever you redesign a Magento site, or migrate to Magento, you may need to add redirects if URLs have changed without the database knowing about it. (In Magento, if you only rename…
When URLs change, content remains the best clue to find the page that replaces another. Here is how Swan measures semantic similarity between the old and the new website to suggest the redirect plan.
The redirect plan is the list of URLs that maps the old URLs to the new ones. Building a redirect plan for every URL is essential to avoid losing, or at least to limit the loss of, traffic…
If the SEO migration of your website has not been done, or has been done badly, you expose yourself to a drop in your web traffic, a loss of potential business contacts and, ultimately, a…
Once the migration plan is completed, the question of where to place it comes up. Several studies have been carried out to find the ideal location to place your SEO redirection plan. But where to place it ? Should it be…
