The link between PageRank and website migration
A migration changes the addresses through which PageRank flows. How redirects pass it on, and the best practices to avoid losing any.
Links and authority
Keeping the authority earned through backlinks and internal linking during a migration. PageRank, link analysis tools and redirecting inbound links.
Why backlinks matter during a website migration
Links from other sites carry part of the popularity of your pages. A migration changes their addresses: without a redirect, these links lead to errors and their value is lost. What is at stake, and how to keep it.
Identify the links pointing to your pages with SEObserver
SEObserver was designed by Kevin Richard. It brings together features meant to keep you informed of the latest changes made to search engines such as Google. Indeed, search…
Internal PageRank: preserving internal linking during a website migration
Internal links share a site's popularity between its pages. A migration moves them, breaks them or routes them through redirects: here is how to estimate that distribution and preserve it.
Using Majestic with Swan for a website migration
Majestic lists the pages of your site that receive links, including forgotten old addresses. Here is how to export them, import them into Swan and check that each one keeps its redirect.
Backlink tools: finding the pages that receive links before a migration
Before a migration you need the list of pages on your site that receive links. No tool sees them all: here is what each one gives, how to export its target pages and how to combine the sources.
Optimising SEO migrations with Ahrefs and Swan.tools
SEO migration: do not let your rankings drift away
Keeping external popularity signals during a website migration
A site's popularity is also built outside its pages: links from other sites, listings, profiles, mentions. A migration changes the addresses they point to. Here is what to list, what to redirect and what to update.
Website migration: why are all backlinks redirected?
More than half of the SEO effectiveness of a SEO service comes from the power of the links you receive from other websites. If, at the time of a site migration, with or without domain name change, you do not pay…