Web redirects: what are the risks for SEO?

If the SEO migration of your website has not been done, or has been done badly, you expose yourself to a drop in your web traffic, a loss of potential business contacts and, ultimately, a fall in your turnover. Make sure to check every point of our checklist before any migration, to guarantee a reliable and secure migration without loss of traffic.

Whether you simply do not carry out a migration or it is not done well, the consequences are the same. Indeed, you run the risk of losing the many visitors who know your site. They will keep typing your old domain name into their browser, but without result: annoying for them as well as for you! The same goes for the many visitors who saved the name of your old website in their bookmarks bar. If you have a poorly built migration, you miss the opportunity to redirect them to your new website and you throw away the chance to benefit from free traffic. 

One of the risks in SEO is having duplicate content because both versions, with and without www, are available. In this article we offer you the redirects to use to redirect the versions with and without www.

Perhaps you had also published your content on several other websites? Perhaps your site itself had been cited by other enthusiasts (bloggers, brands, partners, suppliers...) creating a link to your old site? If these websites were sending you traffic, that is a windfall of prospects and potential customers you are missing out on.

What is the main goal of a redirect? Not to lose your visitors, to keep your level of SEO performance and to avoid suffering a drop in turnover. We invite you to discover our various tutorials on SEO migration and website redirects, gathered in our complete guide to SEO migration. By using a tool like Swan, you will save time on each of your migrations. Precise tools are at your disposal. A dashboard will make sure you do not forget any URL when redesigning your website.

• Loss of SEO popularity