Identify the links pointing to your pages with SEObserver
SEObserver was designed by Kevin Richard. It brings together features meant to keep you informed of the latest changes made to search engines such as Google. Indeed, search…
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Backing up your Google Analytics 4 and Search Console data before a migration
A migration changes the URLs that Google Analytics 4 and Search Console measure. Here is what to export and keep before the launch, and how this data helps you prioritise the redirect plan.
Backing up a website's database before a migration: the methods
On a dynamic website, the database holds almost everything. Before a migration, here are the methods for backing it up, from the most manual to the most automated.
Semantic similarity between the old and the new website
When URLs change, content remains the best clue to find the page that replaces another. Here is how Swan measures semantic similarity between the old and the new website to suggest the redirect plan.
The redirect plan: an essential phase that Swan will simplify.
The redirect plan is the list of URLs that maps the old URLs to the new ones. Building a redirect plan for every URL is essential to avoid losing, or at least to limit the loss of, traffic…
Internal PageRank: preserving internal linking during a website migration
Internal links share a site's popularity between its pages. A migration moves them, breaks them or routes them through redirects: here is how to estimate that distribution and preserve it.
Using Majestic with Swan for a website migration
Majestic lists the pages of your site that receive links, including forgotten old addresses. Here is how to export them, import them into Swan and check that each one keeps its redirect.
What to back up before a website migration: the complete list
A database backup is not enough: before migrating, you also need to keep the files, the server configuration, the existing redirects, your measurement data and your access details. Here is the list, with a link to each procedure.
Canonical tags: why use them?
The canonical tag has been defined as an indication in the source code of your web page. In a few years, it has become the usual way of telling search engines which version of a page is the reference…
Backlink tools: finding the pages that receive links before a migration
Before a migration you need the list of pages on your site that receive links. No tool sees them all: here is what each one gives, how to export its target pages and how to combine the sources.
Optimising SEO migrations with Ahrefs and Swan.tools
SEO migration: do not let your rankings drift away
Why it matters to check the content of your website
Changing servers is one of the hazards of running a website. During the process, it is common practice to check for duplicate content. This means using content checking tools…