To carry out a website redesign successfully, it is important to put together the right team to design and deliver the project. It is divided into several branches, each with its own tasks. There are many reasons that may lead you to undertake a
website redesign, such as having a modern site, improving traffic and so on. But before investing your time and money, you first need to gather the right team!
Choosing the make-up of the team for a website redesign
It is essential to define the skills of each provider so you know who does what in the website redesign project. This is how the goals get reached.
You will have to choose a web agency made up of developers, SEO specialists and copywriters to take care of the creation, SEO, integration, content writing and maintenance of your page. This is an important step, as it will be the foundation of your site's visibility in search engines.
Next, you will need a UX/UI graphic designer. They will be in charge of the site's design, namely the graphic creation, the page templates and the structure.
Your task will then be to approve the mock-ups and make sure deadlines are met before the go-live.
If you do not wish to call on an agency or any company in Europe, and in France in particular, you will then need the help of various freelance providers working in the web sector to carry out all the steps of the website redesign, namely: a graphic designer, a developer, an SEO specialist for the marketing strategy, an integrator and a content writer. Also take their experience into account.
It is advisable to first determine the budget you want to devote to your website redesign project before making any particular decision. Do not hesitate to compare if necessary and ask for a quote before proceeding with the redesign of the site or its pages.
In any case, the commitments of each party will be recorded in the specifications for delivering the website redesign and putting it live. Be aware that once this project is complete, your site should generate more traffic and attract a good number of users, because it will be more modern. Indeed, the site in question will have to be responsive, that is, adapt to any mobile device. This is to further improve the user experience.
Another thing to know is that after redesigning your online platform, you should be able to manage it better. Even if you have no knowledge of development, analysis or auditing, or are not very ""technical"", you will be able to edit, add or delete information, CMS pages, blog posts and so on.
How to map the different tasks around a website redesign?
The map is a graphic representation of the organisation of the team that will work on the website redesign. You will therefore take the elements mentioned above one by one to map the tasks of each party in the project.
It will thus contain the whole set of activities, so you can follow the website redesign process step by step. In general, it contains several groups, in particular the steering group that will manage the project, the delivery group that will dive straight into the tasks and the support group that will provide all the resources.
Key performance indicators (KPIs)
Key performance indicators, or KPIs, are support tools that let you better manage your redesign project and assess its progress.
There are different types of indicator. However, Google Analytics is one of the free and most reliable tools for a website redesign. It consists in comparing the desired goal with the result obtained. This indicator will also be used over the following years of the project. It will help you measure its evolution and progress.
How to ensure the project progresses well?
The decision-maker in the website redesign will be the project manager. They are the manager and coordinator within the web agency. They will be kept informed of developments and progress made during the work.
Every party in every branch will nevertheless have the right to share their opinion, although the final decision on the actions to take and measures to adopt rests with the project manager.
Drawing up the specifications for a website redesign
The website redesign specifications are an activity guide for everyone involved in the project. They will contain various elements that make it possible to follow its progress.
These specifications will include an overall presentation of the project, in particular the name of your business, the website's goals, the design, the page content and so on.
There must also be a functional description of the website covering its characteristics and features, SEO on Google, maintenance strategies and future developments.
The point of this last step is to anticipate the platform's possible future needs, for example in case of requests for additional features coming from visiting customers. The same applies when the page reaches the limits of its capacity to handle a large number of visits.
In the latter case, you will need to set up a CRM integrated into the platform, increase the indicators to track after the analyses, and so on.
It is at the end of the
specifications that the respective roles of each party in the development of the project will be recorded, followed by the schedule for creating the page and the mutual commitments of everyone involved.
