Old website analysis
- Full crawl of the old version
- Import of URLs from Search Console
- Import of exports from your SEO tools or a CSV
- Manual addition of forgotten addresses
SEO migration · since 2020
Never miss a single URL to redirect again.
Swan crawls the old version of your website and the new one, matches each page with its replacement, lets you decide the doubtful cases, then checks the redirects before and after go-live. Without writing a single line of code.
- 740,000
- URLs analysed since 2020
- 207
- migrations supported
- 10 min
- to get a first redirect plan
Suggested matches1,093 URLs · 3 to review
ancien-site.fr/chaussures/running-hommenouveau-site.fr/running/homme/chaussures94%Approved
ancien-site.fr/blog/choisir-ses-chaussures-de-trailnouveau-site.fr/conseils/trail/choisir-ses-chaussures63%To decide
ancien-site.fr/promo-noel-2019No equivalent page12%410 suggested
Export: Apache (.htaccess), CSVTest the redirects
Four steps, from the first crawl to an approved go-live
The same order as your project: collect, match, test on staging, confirm in production.
Automatic matching
- Crawl of the test version of the new website
- Three candidate pages per URL, with a similarity score
- You decide the doubtful cases, one by one or in bulk
- Abandoned pages marked as 410
Testing on staging
- Export of Apache rules (.htaccess) and of the plan as CSV
- Check of every redirect on your staging
- Destinations in error flagged
Validation after go-live
- A new check, this time in production
- Dashboard and charts for your final report
An SEO migration in under ten minutes is possible.
Create a project, enter the old domain and the staging of the new one, and let Swan crawl. The first redirect plan arrives while you have your coffee; all that is left are the cases where a human decision matters.
The matching engine compares the content of pages, not just their addresses: a renamed product, a moved article or a merged category all find their destination.
They say it better than we do
« J’ai gagné un temps fou pour une migration et les résultats sont bluffants. »« You should take a look at Swan if you want to take away the headache during site migration. The demo I saw blew me away. »« Un outil novateur et à suivre ! Longue vie à Swan ! »Pay per project, not by subscription
A migration project costs 4 credits and covers 1,000 URLs per domain; beyond that, 1 credit adds 250 URLs. The price per credit drops with the quantity purchased.
Tired of failed website redesigns?
During a website redesign, you are probably afraid of losing traffic. Swan helps you avoid the main mistakes:
- No web pages are redirected at all!
- Redirects are badly done, or all point to the home page
- URLs of important pages are forgotten
- The redirect plan is not tested
- The URLs connected to each other are not semantically close.
So that you never face this problem again, we created SWAN! A SaaS tool that lets you carry out your website migration almost automatically in a few clicks! Find the guide here!
Want a foretaste?
Swan automatically works out which URLs of the old website to connect to the new one, showing you the similarity rate between the different pages of the site!
Migration test carried out on two sample websites in the same field, with no links between them, to validate the relevance of the tool! Look at how close the URLs are! Everything is calculated from the content!
Discover the main features and prices of the Swan tool, the ESSENTIAL migration tool for your website!
Want to save even more time by validating the best semantic choice automatically?
Connecting several URLs of the same domain name in one go
Select all the URLs you want to connect and set the minimum semantic similarity threshold. Confirm your choice and you are done!
Never miss a single URL during a migration again!
Chart of the origin of URLs, tagged by data acquisition method
Chart of the semantic similarity of content
Anticipate how close page content is between the original version and the target version!
Let our automated assistant guide you through each step of the migration.
Check the project status at any time to know where you stand.
Follow the progress of your migration continuously with precise charts!
Get a URL by URL view of each redirect and its validation. If you want to know more about the website migration process, it is all explained here.
So, are you ready for your next migration with SWAN?