Swan features

To ensure the success of your SEO migrations, Swan has several steps to facilitate and organize your redirections.

url import swan

Data acquisition: scrap and import of URLs

When creating a new project, Swan scrapes the base domain you entered in order to retrieve as many URLs as possible. In order to ensure that none are missing, you have the possibility to add :

  • By API calls: find un-scrapped URLs on your everyday SEO tools, from SEMrush, Ahrefs to Majestic via Google Analytics and Search Console.
  • Manually: Add unscrambled and untraceable URLs by API calls directly by hand in Swan.

URL Matching

Swan calculates a semantic proximity rate for each page to be redirected: all you have to do is check your URLs by hand. You are assured of the efficiency of your redirections, and have control over what you do.

Redirection test

Generation of .htaccess on your pre-prod, or test site, which allows you to test all your redirections.

Launching redirections

After the redirection test, all you have to do is to generate the .htaccess on your product, or objective site, and generate the redirections.


Swan generates a report at each stage that is accessible at any time during the project. This report is updated with each action and allows you to know where you stand.